Legal Professionals
Basic - $1,200/month (US) | 1,500/month (CDN)
SEO (8 hours): Local SEO optimization, including keyword research, on-page optimization, and local directory submissions.
Content (6 hours): Two in-depth blog posts (3 hours each) addressing legal concerns or providing insights.
Social Media (4 hours): Initial setup or optimization of LinkedIn & Twitter, including basic content planning.
PPC (2 hours): Set up a basic Google Ads campaign targeting local legal queries.
Total Hours: 20 hours
Advanced - $2,500/month (US) | 3,150/month (CDN)
SEO (10 hours): Extensive on-page and off-page SEO with backlinking strategies and competitive analysis.
Content (16 hours): Four blog posts (4 hours each) and one downloadable legal resource such as a whitepaper or guide.
Social Media (8 hours): Weekly posts and engagement across LinkedIn, Twitter, & Facebook. Monitoring and basic engagement/response to interactions.
PPC (6 hours): Manage and optimize Google and LinkedIn ad campaigns, keyword refinement, and monthly reporting.
Total Hours: 40 hours
Premium Legal Engagement - $4,000/month (US) | 5,000/month (CDN)
SEO (15 hours): Comprehensive SEO including regular site audits, competitor analysis, and content strategy alignment.
Content (28 hours): Weekly detailed blog posts, monthly video script preparation, and bi-monthly legal guides or e-books.
Social Media (12 hours): Daily post planning, engagement, reputation management, and analytics review across all platforms.
PPC (10 hours): Continuous ad campaigns across Google, LinkedIn & Facebook with advanced strategies like retargeting, A/B testing, and conversion tracking.
Total Hours: 65 hours
2. Healthcare Professionals:
Basic Healthcare Outreach - $1,100/month (US) | 1,380/month (CDN)
SEO (7 hours): Basic SEO tailored for healthcare niches, including keyword research and meta optimization.
Content (6 hours): Two blog posts discussing prevailing health concerns or new research.
Social Media (4 hours): Setting up/optimizing LinkedIn & Facebook profiles, basic content scheduling.
PPC (3 hours): Launching localized Google Ads campaigns to capture potential patients nearby.
Total Hours: 20 hours
Advanced Healthcare Connectivity - $2,400/month (US) | 3,000/month (Canada)
SEO (10 hours): In-depth keyword analysis, site audits, and backlink building.
Content (16 hours): Four regular blog posts and design/creation of one health guide or brochure for patients.
Social Media (8 hours): Regular posting on LinkedIn, Facebook, & Instagram, monitoring comments/interactions, and bi-weekly analytics review.
PPC (6 hours): Enhanced Google & Facebook Ads campaigns, with focus on A/B testing ads and refining target audience.
Total Hours: 40 hours
Premium Healthcare Excellence - $3,800/month (US) | 4,760/month (Canada)
SEO (15 hours): Extensive SEO efforts with a focus on industry trends, healthcare directory listings, and strategic content alignment.
Content (28 hours): Weekly blog posts, patient testimonial coordination, monthly health guide creation, and video content brainstorming/preparation.
Social Media (12 hours): Comprehensive content calendar creation, daily posting, engagement, and in-depth monthly analytics review.
PPC (10 hours): Ad campaigns across Google, Facebook, and other relevant platforms with patient-centric targeting, retargeting, and conversion optimization.
Total Hours: 65 hours
3. Financial Professionals:
Basic - $1,300/month (US) | 1,630/month (CDN)
SEO (8 hours):
Initial site audit to identify optimization needs.
On-page optimization for core services and about pages.
Local directory submissions for financial professionals.
Content (6 hours):
Two articles (3 hours each) on trending financial topics, market changes, or investment strategies.
Keyword research for articles to align with SEO objectives.
Social Media (4 hours):
Creation or optimization of LinkedIn & Twitter profiles, incorporating brand graphics and a compelling bio.
Planning a month's worth of bi-weekly post ideas.
PPC (2 hours):
Launching Google Ads targeting local inquiries on financial planning, advisory, or other services.
Initial ad copywriting and keyword selection.
Total Hours: 20 hours
Advanced Financial Framework - $2,700/month (US) | 3,390/month (CDN)
SEO (12 hours):
In-depth competitive analysis to understand market positioning.
Continuous on-page and off-page optimization, including building relationships for backlinking.
Monthly report on site performance and keyword rankings.
Content (16 hours):
Four well-researched articles (4 hours each) diving deep into subjects like wealth management, tax planning, etc.
Collaboration with financial experts to ensure accuracy and depth.
Social Media (8 hours):
Weekly posts and engagements across LinkedIn and Twitter.
Monitoring mentions and relevant financial hashtags to engage in timely discussions.
Monthly analytics review to adjust strategies.
PPC (4 hours):
Running and refining Google & LinkedIn Ads campaigns, focusing on higher net worth individual targeting.
\Regularly adjusting ad copy based on performance metrics.
Total Hours: 40 hours
Premium - $4,200/month (US) | 5,250/month (CDN)
SEO (18 hours):
Comprehensive competitor insights and strategy adjustments.
Content alignment with top-performing keywords.
Backlink strategy refinement to aim for premium financial publications and blogs.
Content (30 hours):
Weekly in-depth articles or guides, possibly including guest contributions from industry experts.
Creation of bi-monthly downloadable resources, such as investment guides, eBooks, or financial checklists.
Video content strategy, scripting, and collaboration with video production teams.
Social Media (10 hours):
Curating a mix of organic and curated content across platforms.
Active reputation management, including responding to comments, direct messages, and mentions.
Collaborations or takeovers with industry professionals or influencers.
PPC (7 hours):
Designing multi-platform campaigns, including search, display, and remarketing.
A/B testing of ad copies, visuals, and landing pages.
Detailed monthly reporting and recommendations.
Total Hours: 65 hours
4. Trade Professionals:
Basic
$1,000/month (US) | 1,250/month (CDN)
SEO (7 hours):
Keyword research targeting specific trade services in the local area.
Ensuring service pages are optimized for local search.
Submission to trade-specific directories.
Content (6 hours):
Two articles or project showcases, highlighting recent work or trade expertise.
Integration of visuals, including project photos or graphics.
Social Media (4 hours):
Basic profile setup or optimization on platforms like Facebook & Instagram.
Scheduling posts showcasing completed projects or client testimonials.
PPC (3 hours):
Set up Google Ads emphasizing services like plumbing, electrician services, etc., targeting local service requests.
Total Hours: 20 hours
Advanced - $2,200/month (US) | 2,750/month (CDN)
SEO (11 hours):
Extending the area of SEO optimization to capture nearby cities or regions.
Monitoring search console for 404 errors, crawl issues, etc., and rectifying them.
Gaining backlinks from local businesses or collaborators.
Content (14 hours):
Four detailed articles or case studies per month, each showcasing unique challenges and solutions of the trade.
Collaboration with the on-ground team to get real-time insights and stories.
Social Media (8 hours):
Creating a monthly content calendar.
Engaging with local communities or groups on platforms to increase visibility.
Sharing behind-the-scenes content or work-in-progress shots.
PPC (7 hours):
Continuous optimization of Google & Facebook Ads.
Setting up retargeting campaigns for visitors who engaged but did not convert.
Monthly PPC performance report with actionable insights.
Total Hours: 40 hours
Premium Trade Triumph - $3,500/month (US) | 4,375/month (CDN)
SEO (15 hours):
Collaborating with content creators to produce SEO-aligned content.
Active backlink strategy, including guest posts on reputable trade sites.
Regular site audits to ensure optimal performance.
Content (28 hours):
A mix of articles, video content, interviews, and more.
Collaborating with industry experts or taking client interviews/testimonials.
Regularly updating the service pages with recent project details or updated service offerings.
Social Media (12 hours):
Strategizing campaigns to showcase expertise, including seasonal promotions or service discounts.
Active engagement with the community, answering questions, and showcasing expertise.
Regular training sessions or live Q&A related to the trade.
PPC (10 hours):
Expanding ad campaigns across multiple platforms and experimenting with different ad formats.
A/B testing landing pages to improve conversion rates.
Detailed ROI analysis and recommendations.
Total Hours: 65 hours